Robert Buday is CEO of Buday Thought Leadership Partners, a thought leadership strategy and training firm, and a pioneer in the practice of thought leadership. Human resources management guru Dave Ulrich calls Bob “the thought leader on thought leadership.”
Bob founded Buday TLP in 2020 after 22 years as a principal and founder of Bloom Group LLC, one of the first thought leadership marketing agencies. He authored the 2022 book Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue (Ideapress Publishing), which has won 13 book publishing industry honors. Geoffrey Moore, technology marketing legend and author of the blockbuster book Crossing the Chasm, called Competing on Thought Leadership “an essential guide to the engine that drives the early adoption of disruptive innovation.”
Since 1987, Bob has helped management consulting (McKinsey, Deloitte, PwC, Marakon Associates, CSC Index, AT Kearney, Zinnov and others), IT services (including Accenture, Cognizant, Tata Consultancy Services, Virtusa and Sparq), software (Microsoft), commercial real estate (Jones Lang LaSalle), architecture (EYP) and dozens of other B2B firms guide their thought leadership programs and make their experts famous.
Bob can be reached at bob@budaytlp.com.
Alan Alper is an affiliate of Buday Thought Leadership Partners and its chief operating officer from 2022 to 2025. Prior to that, Alan was vice president of global thought leadership programs at Cognizant Technology Solutions, where he was a key member of the thought leadership research and marketing team that helped the company increase revenue nearly sevenfold between 2007 and 2021, from $2.8 billion to $19.4 billion.
At Cognizant, Alan directed the publishing of the firm’s thought leadership journal (Cognizanti) and three award-winning books: Code Halos, What to Do When Machines Do Everything, and Monster. He also oversaw the company’s live-streaming video webinars, audio podcasts and marketing events, including its presence at the World Economic Forum’s annual meeting in Davos, Switzerland.
Alan can be reached at alan.alper@gmail.com.
Manish Bahl is chief executive and founder of research firm Curious Insights. He has been researching topics at the nexus of business and digital technology since 2003. Manie’s career includes 3½ years at Forrester Research, where he was vice president of research in India, and nearly seven years at Cognizant. He headed the company’s research institute The Center for the Future of Work in Asia-Pacific.
Curious Insights is a global research and intelligence firm that conducts research for thought leadership, marketing, brand perception and communications, and research. The firm has professionals in India, the U.S. and Europe. Contact founder Manish Bahl for more information (mbahl@curious-insights.com).
Outthinking the Competition 