Our research found that thought leadership is now a key factor in the growth of IT services firms. The study also documented seven core capabilities of thought leadership programs that boost reputation and revenue.
Those capabilities – under the categories of investments, measures, processes, advocacy, connections, talent and structure – make up the acronym “IMPACTS”.
How do your thought leadership programs compare with the best IT services firms at thought leadership? Is your firm “outthinking the competition” in thought leadership (to cop a phrase from the title of our research report), or is the competition “outthinking” your firm?
We help companies assess the strengths and weaknesses of their thought leadership programs. Using this research on best practices in thought leadership, we provide three levels of assessment and advice to help IT services firms raise their thought leadership game. (See table below.)
To learn more about our external assessments, reach out to Manish Bahl of Curious Insights at mbahl@curious-insights.com
Outthinking the Competition 